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Friday, 6 July 2012

US Pracident have just launched anti-offshoring TV ads

Bangalore: Some had predicted that the campaign against outsourcing in the U.S. would become more intense near the November presidential election. That is precisely what is happening.

Democrats in the U.S. President Barack Obama has launched a TV campaign of 30 second spot entitled "believes" that Obama talks about how successful jobs, while his Republican rival, Mitt Romney, they are sent to low wage countries during his term of Bain Capital. The narrator in the ad says that Obama keeps jobs in the U.S. by saving the auto industry and gave tax incentives to companies that keep jobs there. The ad is airing in nine states.


The U.S. Congress also ready to vote on a bill called the Act to create primary jobs, which will end tax breaks for companies that move jobs overseas and provide an incentive for moving jobs back to U.S.. States., giving them a tax credit equal to 20% of the costs associated with bringing the jobs and business activity to the U.S.. The bill is sponsored by two Democrats and supported by the largest federation of unions in the U.S..

The relocation of U.S. concerns relate both to the manufacturing, where the country has lost to China in particular, and the services side, where the Indian IT-BPO industry has been a major beneficiary.



Phaneesh Murthy, CEO of iGate, said corporate America would react to the campaign for the relocation of three ways: "Some companies do not bother about the campaign and will continue to outsource their requirements to India, some in coastal areas, but keep it quiet .. some will stop any relocation until the elections are over. "

Som Mittal, president of IT industry body Nasscom, rejects the campaign telling this kind of campaigns that had been going on for many years. "They are mostly aimed at the opposition. Do not have to take note both of these things. Rather, it is important that we focus on how to be competitive in a difficult, highly volatile economy, how to improve customer relationships and how improve the quality of our results.''


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